Mission, values and strategy

Mission

We want to be a well-known global actor in the area of air tools and accessories, integrity and respect being key values in our organisation. Our target is a healthy, efficient and safe working environment for our final customers.


Values

Driven & Pro-active:

Keen, alert and determined we continuously improve our performance and always we have an open eye for new, innovative products and systems.

Involvement & Cooperation:

By the involvement with our customers we can continuously react to the ever changing demands of the market. Development of new products together with our dealers and the joint visits to our final customers are good examples.

Responsible & Sustainable:

The responsibility towards the society in our conduct of business is a very important aspect. Sustainable solutions inspire our employees to act in the interest of a healthy world.


Strategy

In the coming years, further optimisation and professionalization are the key focus in our company. This way we can ensure further growth and our market position.



History

1896 Establishment of the company Nauta in Ljouwert, the Netherlands.
1917 RAMI (Rijwiel-Auto-Motor-Industrie) is established.
- Sales of: (motor)cycles, cars, trucks and sewing machines.
- Later also taxi, ambulance and livery stable.

1932 Acquisition of the Dutch branch of the American Fisk Tyre Co. Also the establishment of RAMI Amsterdam.
1963 Our current Managing Director takes charge of the company.
1964 Agreement with Yokota Japan for exclusive sales in Europe.
1969 Start of the representation of SMC, Japan.
1974 Contract Toku, Japan, for sales in Europe.
1983 Action impact sockets were added as fourth brand.
1984 Establishment Red Rooster for additional products under private label.
1996 Move to our current main office “Bestevaer”.
2000 Opening Central Warehouse Wommelgem, Belgium.